News and ideas from de Bono.
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April 21, 2023
When computers have taken over more of human thinking
"PO is a new word. If this word existed in language, only two other words would be more important. In twenty years time, when computers have taken over most of human thinking, no other word will be more important."
November 28, 2022
Thinking by Design
Thinking by Design is a collaborative process that engages your team to create value for customers. For organisations in pursuit of innovation - we bring together the customer centric approach of Design Thinking with Edward de Bono’s Lateral Thinking.
July 31, 2021
Honoured with a WICCI WEF award
The father of lateral thinking, the late Dr. Edward de Bono received one of the highest international awards for ‘Leaders of Excellence in Creative Thinking and Innovation’, a few weeks after his demise.
February 28, 2021
Better decision making depends on how people discover, discuss and develop ideas together. It is possible to have diverse representation and still suffer from poor decision making due to a culture of exclusive thinking.
January 22, 2021
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive. How do we do this when there are multiple values in contention?
July 31, 2019
Use your computer or smartphone to help you structure how you apply Lateral Thinking on ideas you are developing. Test your lateral thinking skill on ten challenges.