Dr. Edward de Bono
Dr. de Bono is regarded by many as the leading authority in creative thinking and the teaching of thinking as a skill. His interest is in the use of thinking as an everyday skill.
Born in Malta, Dr. Edward de Bono received his initial education at St Edward’s College, Malta, and the Royal University of Malta, where he achieved a degree in medicine. Then as a Rhodes Scholar at Christchurch, Oxford, where he gained a degree in psychology and physiology and a D.Phil. in medicine. He holds a Phd from Cambridge, a DDes from the Royal Melbourne Institute of Technology, and a LLD from Dundee. He has had faculty appointments at the universities of Oxford, Cambridge, London and Harvard.
Photo credit Roy Zhao
He became interested in the nature and teaching of thinking while working in medical research investigating the self-organising nature of physiological systems. This led to his description of the behaviour of the mind as a self-organising system, (see his book Mechanism of Mind) and his interest in the development of lateral thinking to change perception.
Dr. de Bono originated many thinking methods that are widely used today. He originated the phrase Lateral Thinking—which has an entry in the Oxford English Dictionary. He described Parallel Thinking, also known as the Six Thinking Hats® method as an alternative to argument.
He has written over 60 books and programmes, with translations into 43 languages, has been invited to lecture in 58 countries and has made three television series. His ideas have been sought by governments, not for profit organisations and many of the leading corporations in the world, such as IBM, Boeing, BT (UK), Nokia (Finland), Mondadori (Italy), Siemens (Germany), 3M (Germany), NTT (Japan), GM, Kraft, Nestle, Du Pont, Prudential, Shell, Bosch (Germany), Goldman Sachs, Ernst & Young and many others. The global consultancy, Accenture, chose him as one of the fifty most influential business thinkers.
More in depth biographies are available here
Dr. de Bono explains Provocation
Dr. de Bono explains Movement
The teaching of creative thinking
Read more on Dr. de Bono's explanation of thinking as a transferable skill or download as a PDF document.
We are building a database of academic research into the effectiveness of Dr. Edward de Bono's work. Read more here.
Edward de Bono Ltd, trading as “de Bono”, owns the intellectual property (IP), including the trademarks and copyrights in works originated by Dr. Edward de Bono.
de Bono was established to develop, promote, licence and protect the work of Dr. Edward de Bono in teaching thinking as a skill. Our aim is to enable people to create opportunities and solve problems in their work and in their personal lives.
Training in the de Bono methods, in the form of in-house training, certifications, or public seminars, is available from authorised trainers. These trainers have developed a high level of proficiency with the de Bono methods and maintain a high standard through recertification. While certified they form part of a global network of trainers who use authorised materials supplied by de Bono Thinking Systems.
Ways of making contact with de Bono
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