The Most Important Human Resource


Edward de Bono has spent the last 50 years ‘thinking about thinking’ and challenging us to do the same. As such he has been one of the leading pioneers and protagonists in a movement to understand and improve the way we think and ultimately, encourage us to change the way we think about thinking.

Throughout this time he has maintained that “thinking” is a skill, which can be learned, practiced and applied in a deliberate manner and he has created thinking frameworks and tools to enable us to broaden our cognitive map, assisting us to become more effective thinkers.

At de Bono we understand that thinking is the most important human resource, and that the quality of our thinking; our ability to think clearly and effectively is the essential driver for personal, professional and social development and growth.

Whether it is:

On a personal level: developing independence of mind, self-empowerment, increasing your self-confidence, self-esteem & happiness or jump-starting your creativity.

On a professional level: effective leadership and strategy, driving innovation, productivity, improving interaction & collaboration, increasing your return on investment or bottom line. Or,

On a social level: effecting social development, growth and change.

We have powerful tools and frameworks to transform your thinking.

De Bono – Think Results.