Visionary, Pioneer, Thought Leader

Dr. Edward de Bono is regarded by many as the leading authority in conceptual and creative thinking and the direct teaching of thinking as a skill. The appeal of his work is its simplicity, practicality and universality – the de Bono methods are simple, practical and powerful. They have been used equally by four year olds and by top executives of some of the world’s largest corporations, by young people with Down’s Syndrome and Nobel Laureates, to deliver powerful results.

Born in Malta, Dr. Edward de Bono received his initial education at St Edward’s College, Malta, and the Royal University of Malta, where he obtained a degree in medicine. Following this, he then proceeded as a Rhodes Scholar to Christchurch, Oxford, where he gained an honors degree in psychology and physiology and then a D.Phil. in medicine. He holds a Phd from Cambridge, a DDes from the Royal Melbourne Institute of Technology, and a LLD from Dundee. He has had faculty appointments at the universities of Oxford, Cambridge, London and Harvard and has been hailed as one of the 250 people who have contributed most to mankind.

The Visionary
Edward de Bono’s entry into the subject of thinking came directly from his early work in medicine with the more complicated interactive systems of the body (glands, kidneys, respiration and circulatory systems) and the need to develop concepts of self-organising information systems. This led to the consideration of behavior in neural networks, (see his book Mechanism of Mind) and his interest in creative thinking and the development of processes for lateral thinking.

Based on his early research into understanding how the brain works as a self-organising information system, Edward de Bono designed various frameworks and methods of thinking to broaden and maximize the cognitive, conceptual and creative process.

As such, much of his work has been of pivotal influence in the explosion around thinking and creativity and innovation, in the last forty years.

The Pioneer
De Bono originated many of the concepts and frameworks that are widely used today; Lateral Thinking—which now has an entry in the Oxford English Dictionary and Parallel Thinking®, he is equally renowned for his development of the Six Thinking Hats® technique, the CoRT Thinking Programme® and the Direct Attention Thinking Tools (DATT)® framework.

He has written over 70 books and programmes, with translations into 43 languages, has been invited to lecture in 58 countries and has made three television series.

The Thought Leader
Dr de Bono’s instruction has been sought by governments, not for profit organisations and many of the leading corporations in the world, such as IBM, Boeing, BT (UK), Nokia (Finland), Mondadori (Italy), Siemens (Germany), 3M (Germany), NTT (Japan), GM, Kraft, Nestle, Du Pont, Prudential, Shell, Bosch (Germany), Goldman Sachs, Ernst & Young and many others. One of the leading consultancy companies, Accenture, chose him as one of the fifty most influential business thinkers today.